WHAT IS IT?

The world's first natural retinal serum. 

Enhanced with optimised, organic ingredients (55%) for superior efficacy, this bestselling breakthrough formula delivers faster, more powerful results to rapidly reverse visible signs of ageing.

Winner of ‘Best New Skin Product’ at the 2024 CEW Beauty Awards, the world-leading formula feeds skin with 10 youth-enhancing actives to reduce fine lines, boost collagen, and unlock your most youthful glow.

WHAT DOES IT DO?

Youth Potion was born from a decade’s worth of in-house research and biochemistry. The innovative, dual-phase formula is crafted with an enriched oil on top, and a supercharged serum underneath.

Advanced marine retinal – a revolutionary form of vitamin A – 11x faster than retinol to deliver unparalleled performance and powerful results, without the irritation.

Working in tandem, plant peptides and bakuchiol smooth wrinkles and enhance elasticity, while multivitamins, phytonutrients, and Coenzyme Q10 even tone, brighten, and refine skin texture.

*Informed by extensive market research & Mintel data. Correct as of March 2024.

Over the coming months, you might spot a small difference between Youth Potion bottles across the variants, as we transition to an updated packaging design. To prevent unnecessary waste, we’re using a mix of existing and new bottles during this time, so you may receive either version - one with or without the Certified Organic line on the front.
Whichever bottle you receive, it’s the same powerful, results-driven formula inside - packed with all the goodness your skin loves.